UX/UI Design
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Digital/ Video
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Graphic Design
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User Experience & Interface Design
With a background in visual and publication design, I have consistently prioritized considering how my audience will interact with my designs. From understanding the cultural context of my audience to effectively guiding their attention using principles of hierarchy and gestalt theory, I have approached my designs with a functional mindset, whether in print or digital formats. This attention to the overall experience has also translated into my work in the gaming industry. While games present unique considerations for user interactions and user experience (UX), the following project specifically highlights my exploration of menu design and functionality within the realm of UX.
Design Constraints
SIUE URCA Project
This program was the result of a student-funded project I was awarded by SIUE. For the project, I was to develop a teaching tool based on a dice game created by Barb Nwacha. The purpose of the program is to teach typography by limiting the choices and forcing the student to dig deeper to produce an assignment. This works in conjunction with the principals of Massimo Vignelli & Johannes Itten. I coupled this project with my study of the human-computer interface and created a drag-and-drop interface. It was released as a WebGL application in Unity that met our goals.
As a team, we collaborated on developing the concept and conducted interviews to gather user insights. Utilizing research strategies and statistical analysis from testing, we iteratively refined the design. We created prototypes using different mediums such as paper, web, and an Adobe XD prototype. Throughout the project, I had the opportunity to articulate the reasoning behind design decisions and find compromises that were informed by the collected data. Following graduation, I took the initiative to further enhance the visual design through continued development. Feel free to explore the XD prototype or delve into a more comprehensive overview of this project for a detailed understanding of our approach.
You can try out the application here.
You can explore the case study here.
Easy Dinner
SIUE HCI Project
This app design served as the final group project for my Human-Computer Interface studies at SIUE. In this project, I had the responsibility of handling the UX aspects and overseeing all visual design elements. Working within a team-based setting, each member had their designated role and equal input into the final outcome. The objective of the app concept we developed was to simplify the task of deciding what to have for dinner. By taking into account the ingredients available at home, the app would suggest recipes based on factors such as preparation time and serving size. This project provided an ideal opportunity to explore the users’ goals and determine the most effective ways to help them achieve those goals.
This program was the result of a student-funded project I was awarded by SIUE. For the project, I was to develop a teaching tool based on a dice game created by Barb Nwacha. The purpose of the program is to teach typography by limiting the choices and forcing the student to dig deeper to produce an assignment. This works in conjunction with the principals of Massimo Vignelli & Johannes Itten. I coupled this project with my study of the human-computer interface and created a drag-and-drop interface. It was released as a WebGL application in Unity that met our goals.
You can try out the XD prototype here.
You can explore the case study here.
VDO GO
UX/UI Design
This app concept represents my endeavor to enhance the user experience of video chat applications, particularly targeting everyday users. During the pandemic, I noticed several challenges when it came to organizing children and elderly users on various video conferencing platforms. My goal was to streamline this process, making it more accessible for newcomers to the concept while providing an efficient experience for expert users who rely on video chat for work. This project served as an opportunity for me to explore both UI visual design and UX principles, ensuring a cohesive and user-friendly solution.
The process commenced with the development of the brand identity. I aimed to ensure that the company logo would not overshadow the overall user experience. The concept involved simplifying the visual aspects and incorporating elements commonly associated with video communication. The application’s design predominantly explores the use of monochromatic UI, leveraging shading, hierarchy, and other visual elements to direct the user’s attention effectively. Controls were streamlined, and non-essential features were removed to facilitate ease of use for novice users. The UI design incorporates familiar elements derived from the Apple symbol library, providing a sense of familiarity.
The prototype is interactive, allowing users to simulate the app’s functionality by clicking on various components, providing a mobile phone-like experience. Additionally, the demo can be experienced on an iPhone using the Adobe XD app.
You can try out the XD prototype here.
Digital Design & Motion Graphics
Caption about SIUE content and social media productions.
Jade Travel
Interactive Business Card Design
The branding project for Jade Travel involved creating interactive media through their business card, in addition to designing the brand identity. The mark itself is simple and elegant, evoking luxury and travel. The main focus was on developing an interactive business card, which led to the creation of transforming shapes that lent itself to this function. The illustration on the card is a hybrid of a ship and an airplane, and the card is partially die-cut and scored in the center, allowing for the ability to fold one of two sections. Using simple iconography, one can fold the side that either represents air or water travel, completing the form of a ship or a plane. The name of the agent who specializes in each type of travel can be joined to the completed image, providing an interactive and engaging experience for the card recipient.
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Cow’a’gator
Cow-a-Gator is a brand of kid’s clothing that draws inspiration from a child’s imagination, where animals can be combined to create new creatures. The brand’s focus is on its mascot, Cow-a-Gator, as well as other mixed-up animals. The logo is designed to be playful and incorporates elements of both a cow and a gator into the typography. The overall concept is cute and simple, designed to appeal to children and their sense of fun and creativity.
UTK School of Art
This is a poster for the University of Tennessee’s School of Art. My goal for this piece was to call back to the principles of design taught at this university and the relationship the students have with the ideas of art. Art is more than just a passion. Art and design are also built upon studies of science, culture, and psychology. The idea here is to represent the unison of what this school encourages which is the marriage of heart and mind.
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One Day One SIUE Campaugn
Package Design
This project involved creating a package for a custom Kidrobot Dunny Art Toy that not only reflected the personality of the character but also added to the experience of opening and revealing the toy inside. The overall design is related to the impact of environmental damages done by some major corporations of the time. The package is designed to resemble a box of matches. As one opens it you are greeted with what appears to be a box of matches. There is one single match affixed to a panel made of matches. The single match being there guides one to select it and as they remove it the whole panel comes with it. This unique design adds to the overall experience of opening the package and discovering the toy inside. Additional images of the custom toy can be found in my custom toy section.
One Day, One SIUE campaign
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Event Promo videos
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SIUE Department Promos
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SIUE Animated Email Headers
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Social Media Reels
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Graphic Design
As a graphic designer, I have a diverse range of skills and a strong understanding of production techniques. My work includes typography, publication design, textiles, and branding, and I always consider the culture and potential interactions of my target audience. In addition to my graphic design skills, I am also proficient in illustration, Photoshop, and photography, which allows me to produce my own content and effectively communicate with art teams. My attention to detail and understanding of the power of language and messaging are demonstrated in my use of typography, and my publication designs showcase my ability to create cohesive and visually appealing layouts that enhance the content of the publication. I also have experience creating consistent and effective visual identities for companies and products through branding.
You can also visit my “Other Works” to see Illustration, Photography, Printmaking, and a variety of my other visual design work.
Metro Pulse
Publication Design
Metro Pulse and Knoxville Magazine were two publications under a single publisher in Knoxville, TN. For these publications, I handled various tasks, from managing a staff of designers and artists to weekly cover designs. At the Metro Pulse alt-weekly, I designed the articles and covers and performed copy editing. For Knoxville Magazine I handled production management, article design, and occasional cover design.
Design With Type
Publication Design
“Design with Type” is a publication that delves into the art and science of typography. Each spread in the book focused on different concepts of typography, exploring the ways in which type can be manipulated to create impactful designs. By incorporating interactive elements directing and guiding the reader, I aimed to engage the audience and encourage them to dive deeper into the content. The sample pages below offer a glimpse into the range of concepts explored in the publication and the creative ways in which type was used to bring them to life.
KFO Package Design
Package Design
This project involved creating a package for a custom Kidrobot Dunny Art Toy that not only reflected the personality of the character but also added to the experience of opening and revealing the toy inside. The overall design is related to the impact of environmental damages done by some major corporations of the time. The package is designed to resemble a box of matches. As one opens it you are greeted with what appears to be a box of matches. There is one single match affixed to a panel made of matches. The single match being there guides one to select it and as they remove it the whole panel comes with it. This unique design adds to the overall experience of opening the package and discovering the toy inside. Additional images of the custom toy can be found in my custom toy section.
Nori Toy
Branding & Textiles
This project involved creating a package for a custom Kidrobot Dunny Art Toy that not only reflected the personality of the character but also added to the experience of opening and revealing the toy inside. The overall design is related to the impact of environmental damages done by some major corporations of the time. The package is designed to resemble a box of matches. As one opens it you are greeted with what appears to be a box of matches. There is one single match affixed to a panel made of matches. The single match being there guides one to select it and as they remove it the whole panel comes with it. This unique design adds to the overall experience of opening the package and discovering the toy inside. Additional images of the custom toy can be found in my custom toy section.
Cow’a’gator
Cow-a-Gator is a brand of kid’s clothing that draws inspiration from a child’s imagination, where animals can be combined to create new creatures. The brand’s focus is on its mascot, Cow-a-Gator, as well as other mixed-up animals. The logo is designed to be playful and incorporates elements of both a cow and a gator into the typography. The overall concept is cute and simple, designed to appeal to children and their sense of fun and creativity.
UTK School of Art
This is a poster for the University of Tennessee’s School of Art. My goal for this piece was to call back to the principles of design taught at this university and the relationship the students have with the ideas of art. Art is more than just a passion. Art and design are also built upon studies of science, culture, and psychology. The idea here is to represent the unison of what this school encourages which is the marriage of heart and mind.