Josh Coldiron | Forging High-Performance Systems through Evidence-Based Design.
I am Josh Coldiron. I don’t just design interfaces; I engineer the standards, governance, and logic that allow UX to scale. By forging institutional research into high-performance & accessible digital ecosystems, I’ve delivered measurable ROI for SIUE, including a 600% increase in engagement and the validation of a 700-participant usability study.
Recent Projects
APEXTRAX Product Ecosystem: Spatial Tracking Onboarding and UX
Assuming complete ownership of the product definition and UX strategy, I established the research scope, audited the competitive telemetry landscape, and mapped out the physical-to-digital constraints of a permanent golf bay monitor onboarding system.
Check out my ApexTrac Onboarding Product Design case study here
Cascade Template Development: Scalable Design & Compliance
As Lead Designer, I spearheaded a ground-up overhaul of SIUE’s legacy Cascade CMS, transforming antiquated infrastructure into a high-performance, WCAG 2.1 AA-compliant modular ecosystem. This system now provides the governance and scalability required for the university’s ongoing digital transformation.
University Website Usability Study: Forging Design on Data
By leveraging my IRB Social Behavioral Certification, I established a research framework that reached 748 participants, transforming anecdotal feedback into a strategic roadmap for the university’s future development.
Advertising Landing Pages: Funneling User Attention to Generate Leads
Through this project, I was able to use the versatility of the template system to implement the current branding campaign “Own Tomorrow” while also using CSS in our free-form block to expand the template by developing new block components and more than doubling advertising leads.
University Communications: Scaling Design through Modular Systems
Transforming a fragmented email landscape into a high-performance, responsive ecosystem across Mautic and Slate. Branding was integrated into a system that is usable and allows for storytelling for sponsor users, ensuring we meet compatibility and quality for end users.
Application Branding: Aligning 3rd Party Systems into SIUE’s Branding
I unified 3rd-party applications with the SIUE brand to foster institutional trust during the transition between digital utilities.
The UX of the PPT Template System: Enterprise Design Thinking and Design Systems
I used the lens of a UX designer to engineer brand integrity and accessibility into the file. By solving for the internal creator’s experience, I ensured the university’s visual identity remains resilient and compliant across all future design campaigns.