Publication Design / Production
Metro Pulse and Knoxville Magazine were two publications under a single publisher in Knoxville, TN. For these publications I handled a variety of tasks, from managing a staff of designers and artists to weekly cover designs. At the Metro Pulse alt-weekly I designed the articles, covers and performed copy editing. For Knoxville Magazine I handled production management and article design as well as occasional cover design.
Design With Type
“Design with Type” was a publication that explored various concepts of typography. Below are some sample pages from the design project. Each spread focused on different ideas around manipulating type. One thing you can see in my work is my incorporation of interaction with the audience in the page design.
KFO Box Design
This project for a custom Dunny figure was to create a package that spoke to the personality of the character as well as taking into consideration the experience of opening an object. The package is designed to resemble a box of matches. As the one opens it you are greeted with what appears to be a box of matches. There is one single match affixed to a panel made of matches. The single match being there guides one to select it and as they remove it the whole panel comes with it. This reveals the figure underneath adding to the experience of opening the package.
Package Design/ Branding
This project was to develop the brand Sticky Beard as well as the package for its syrup flavored beer. Playing off of the idea of the indie fashion as well as the result of drinking syrup I came up with the name Sticky Beard and a logo that calls back to that. I then developed a motif I felt could create an interesting pattern and ground the primary figure.
The Curry Caper NES Cartridge
Package Design/ Branding
This project was to announce a game I was developing. The goal was to design a label and box based on the strict guidelines Nintendo enforced in the 1980s. I also looked to trends of the decade and designed a package that could pass as an authentic product from the era. The logo was developed as to be playful and the “O” in the Nori was intended to harken back to a sushi roll as Nori is Japanese for seaweed.
The Curry Caper Arcade
When I finished the actual game I decided to demo it in an arcade cabinet of my design. I further fleshed out the logo of the title and refined all the designs for a modern product. This included all the elements in-game that unified the project overall. If you would like to read more about the game I designed, you can see it here on my development page.
This branding project was to develop a non-profit program. My concept was an independent ethics watchdog group for the US government. With all the leaks coming out of the current administration I took the idea of a stool pigeon. I was able to use the title to make an acronym that plays with the idea of corruption under siege. I used the feather of the pigeon to resemble fire and a pigeon head poking out of the window to release information of any wrongdoing. To solidify the idea of non-partisanship I went with the colors red, white and blue to represent the patriotism of such a group.
This project is the development of a kid’s clothing line. It plays with the ideas of a child’s imagination where one might combine two animals together. The brand focuses on the mascot Cow-a-Gator but also features other mixed-up animals. The idea is simple and cute. The logo is designed to be playful and incorporate elements of the cow and gator in the type.
Branding/ Business Card
This project for Jade Travel was a logo and business card. My primary idea was the create an interactive business card and through that process, I developed the mark that lent itself to this function. The logo is a hybrid of a ship and an airplane. The card is scored in the center and partially die-cut for the ability to fold one of two sections. using simple iconography one could fold the side that either represented air or water travel. By folding that side up it completed the form of a ship or a plane. The name for the agent who specialized in each could be joined to the completed image.
Level 10 Curry House
This project was to develop a restaurant branding and theme. I played with the idea of gamification of a restaurant contest
or challenges such as “Eat a giant meal and it’s free” for example. Since curry is often spicy and there is a current trend of eating spicy food as a challenge, I am combining the ideas for the theme of the restaurant. The restaurant has different levels of heat for the curries, but the main draw would be trying to take on their hottest “Level 10” curry.
Metro East Business Incubator
This project was to redesign a logo for MEBI. My approach to this was to incorporate the arch of St Louis, but in a way that was not typical or played out. Below you can see the process of the development and evolution through experimentation and feedback. The top left image shows the initial replication of my sketch in illustrator. The basic emblem housed the letters MEBI and I formed together with a minimal amount of stroke. I then fleshed out the weights and incorporated the skyline. The soften the “M” I adjusted its curves and gave its joint a cursive loop. I then also began to adjust for negative and positive forms. The base of the “M” then evolved to have a shape similar to the actual city arch, and the “E” was shrunk and brought in. The final form has a simpler skyline and relies on gestalt for the “i” The “B” was also brought into the building to act as windows.